Answers To 7 Popular Search Engine Optimization Questions

More and more website owners realize the benefits of top search engine ranking. Therefore, they are willing to invest their time and money in search engine optimization. At the same time, many search engine optimization problems arise. I am trying to address some of them in this article.

Question 1. For the sake of time saving, I just scan our pamphlet as an image file and put it on our main site. Can you help me optimize the website for high ranking?

Your pamphlet may contain lots of text for visitors to read. Since you only scan it as an image file, search engines only recognize that you have a single image file in your webpage. Simply put, they just treat it like a photo or a graphic, and do not convert your image text for analysis and indexing. A solution is to add an alt attribute for the image. It is a bit better because a few HTML text are available for search engines to "understand" your webpage content. However, comparing with rich HTML text in a webpage, text in alt attribute is too few for search engines to analyze significance of your webpage.

Therefore, I do not recommend this approach although it may save you time in building a webpage.

Question 2. If I implement a SEO campaign, does it mean that I can give up my pay per click search engines marketing (PPC marketing)?

SEO campaign and PPC marketing are not mutually exclusive. On the contradiction, they are complementary with each other. First, I suggest you implement both natural SEO and PPC marketing for high conversion keywords. You can get more exposure in the search result pages. Second, because of copywriting or marketing communications consideration, you may not be able to implement SEO for all useful keywords. Under this circumstance, why not use PPC marketing as an alternative? For example, the word "pay-per-click search marketing", "PPC marketing", "search engine marketing", "paid search" are more or less with the same meaning. However, it may be confusing to use all the terms interchangeably through your website.

Question 3. My boss wants to have a full flash website so that our company site is more visually appealing. Can you help me to optimize the website after we make a full flash website?

From experience, many search engines can not "read" content from flash files. In many cases, search engines only treat flash file as if it is a single image file. They do not index the text or follow the navigation links to index content.

Matt Cutts, a Google representative, stated that Google has some improvements in reading textual content of a flash file by utilizing the search engine SDK tool offered by Adobe / Macromedia. However, the tool has not been updated frequently and extract text out of a flash file correctly is difficult. To conclude, reading textual content from flash file is still at a preliminary stage.

It implies that a full flash website is unlicensed to be well indexed by search engines. If natural top search engine ranking is very important to your success, it is not recommended to make a full flash website unless you have a large PPC marketing budget or very confident to create high link popularity over short period of time.

Question 4. Does a dedicated IP address help my search engine rankings?

Dedicated IP address is not an imperative to get top search engine ranking. Many websites with top search engine ranking are using shared web hosting plans. It means that they are sharing the same IP address with other webmasters with low search engine ranking.

However, if your IP address is shared with many search engine spammers, your site's ranking can be adversely affected. Therefore, some search engine marketers prefer to get a dedicated IP address from their web hosts.

Question 5. If I have lots of content in a webpage, is it better to separate the content into 2 webpages?

I think it depends on search engines. For example, Google crawls only about the first 101 kilobytes of a webpage. If your content is more than 101Kb, you're better separating the content into 2 webpages.

Question 6. Why does my site suddenly disappear in Google?

There are several reasons for Google to exclude your site. First, you must make sure that your site meets Google's quality guideline, ie no spamming. For example, you do not put hidden text and links in your website. Second, your site is not hacked. Third, you should check whether your site has some malware. Last but not least, your site may be too new and Google is in the process of refreshing their index. During the process, Google may fall back to the old index version and hence your site suddenly disappears.

Question 7. How can I increase ranking of internal sub-pages?

Many webmasters found that sub-pages of their sites have poor search engine ranking and want to improve rankings of sub-pages. To solve the problem, you should ensure the sub-pages are not buried too deep within a site. Important sub-pages should get more internal links via cross linking related pages. In addition, you should try to get some external site links to your specific sub-pages.

Plan Your Wedding Cheaply – 3 Questions to Start Planning Your Perfectly-Priced, Perfect Wedding

You've been blessed with more meaning than money. You're worried that this might not be the best foundation for creating the wedding celebration you want to have. I think if you can figure out how to share your values, beliefs and dreams, you can have a wonderful wedding. Your task is to find the balance between meaning and money. Some things cost money. There's no way around that. You're going to have to decide how you want to allocate your money, plunking down cash where it's important and smoothing over the places where it matters less to you.

How to create your perfectly priced wedding?

  1. Outline your wedding ceremony . Figure out what goes in a wedding ceremony. What's going to take you from engaged to married. (No, I'm not talking about the legal stuff!) I'm wondering what you want to tell your community about how you love one another. They're going to want to support you, but you have to let them know what it is you want them to support.
  2. Work on your wedding vows . What do you want to promise one other about your making a marriage that works? You want to build your wedding to your skills, values, beliefs and dreams about your marriage, so that you wind up with the marriage that you want. You've invited your guests to your wedding to witness your wedding vows. What do you want them to hear, support and celebrate?
  3. Figure out your wedding budget . How much money do you really have to spend? Given that the theme of your wedding day is your wedding ceremony and the community support for your wedding vows, how do you spend your money to augment those goals? You're going to spend money on creating your ceremony. Because that money is money spent on creating your marriage. What traditional pieces of the wedding reception do you want to include? What says "marriage" to you? Once you allocate your moneys, you're going to have to agree to stick to that budget.

Taking the time to work through these issues before you get started on your planning can go a long way to keeping your wedding modest in expenses and rich in meaning. The richness of meaning will make for a fabulous wedding ceremony. It will also be the thing that keeps you involved and celebrating your marriage many years from now. And that's what you want. How about it? You save money and create a great marriage. Now that's a bargain!

Link Exchanges or Business Development Strategy

Viewing the ever growing issue and concern of Link Exchanges and the method by which they are being performed, I can clearly say to every white hat SEO consultant that WE HAVE A PROBLEM.

I myself as a manager in several organizations receive my share of irrelevant and sometimes incorporating changes of link invitations from companies / organizations that have absolutely no relevance to my area of ​​business and / or complementary industry. I am always amazed that those companies portrays them in such a poor manner.

The Common Method

It is a known fact that links are a major concern for every site owner or SEO consultant looking for better rankings and higher PR. Today site owners and even some SEO consultants do not care where they get the links, sending thousands of e-mails through automated programs to whichever company / website that comes across their path. These companies work on a pure statistical assumption that out of all these thousands, few individuals will agree to the exchange.

The problem with this method is that most of us today regards Link Exchange as nothing more than another form of spam. This results in a built up resistance in cooperation to take part in a Link Exchange program as it may indicate your website as a non professional website.

I believe that part of the solution to this problem is for anyone who is looking for SEO consulting to take better care as to who he / she chooses and to take some involvement in the process of his / her company's representation to the world.

Link Exchanges as a Business Development Strategy

After years of conducting Link Exchange activity for my business and those of my clients I started noticeing the effect this program brought to my clients. I further surprised how we could create a more organized and thought-out effect from the beginning.

The Effect: The effect that started to happen for my clients was that slowly but surely they were gaining international contacts and forming business relationships with distant partners, thus enabling them easier access to their local clients and free promotion of their name. It also brought activity into their circle of contacts and other business associates. That of course led to formal relations which evolved into a full international network with a sole existence to serve the respected clients of the international network's members.

Creating the Effect

The development from this point was very natural, as it was logical to assume as a multilateral SEO expert that the bridging between cultural differences and forming the same kinds of relationships with local companies and in their own language will add to the tremendous strength of this business possibility. This is exactly what we did, realizing that giving time and attention to the type of companies you are contacting and industries you are targeting is imperative to the success of your Link Exchange campaign.

Many times I have heard that Link Exchanges work on statistics and the more you send the more links you will have. This theory may be true but the quality of the link is affected by this method, and not to mention the constant depletion of the internet resources such as SERP and directories while e-mailing in ignorance.

You will get more links and much more directed traffic and generated business if you take time and thought to the quality of your Link Exchange program. This had taken a remarkable effect for all the companies I consult and work with and will have the same effect for you.

Another excellent way to broaden the Link Exchange program is to contact the most desirable of exchanges and explain the idea of ​​business development opportunities that may be involved in such an exchange.

Conclusion

To summarize my thoughts and experience on the matter, the link exchange program will stop having a negative effect on the SEO industry, if professionals and non professionals will give the time and attention this major issue records.

I believe that with the simple and familiar advice I have passed along with this short article, there is great potential to create healthy Link Exchange programs where users will truly benefit from the links posted on ones website. Do not forget this is the first and primary reason for the Link Exchange program to exist and why it is effecting your ranking in such a different way.

Truckload Transportation Software – Take Charge of Company Shipping Processes

Production and manufacturing companies rely on their shipping processes to be reliable. They ship high volumes of products to destinations all over the country. Their main goal is to make money through product sales. Shipping plays a part in the amount of profit a company keeps from their sales. The more money a company spends on shipping, the less profit they make. This may seem like a fairly obvious statement; however, many companies spend far more money than they have to for this process. Payroll is commonly the first place a company looks at to cut costs and improve profits. For manufacturers, shipping is one of the highest company budget costs. Choosing the wrong logistics expert can increase these costs and leave your business even less profitable. Some companies hire an entire group of people to handle shipment logistics internally. Not every business can afford this option and thankfully there are other less cost alternatives to choose from. The two other choices for logistics support are third party outsourcing and truckload transportation software. Both have separate benefits and drawbacks.

Alternative Choices to Truckload Transportation Software

There are varying types of logistic support providers. Standard logistic providers are lower in cost when compared to other types. Third party logistics is not the main part of their business. Standard providers are better when you need to perfect a particular piece of the shipping process. If your company needs solutions provided to improve the entire process or comprehensive help, these outsource providers are a waste of money. Service developers take the process a step further and are experienced third party logistics providers. They attempt to find solutions that add value to your company. These can be things such as shipment tracking and cross-docking. Service developers are limited in expertise and may not be able to offer the most innovative resolution. Custom adapters are another company option for outsourcing. These providers are equipped to take care of shipping completely. They do not offer new and innovative solutions. Instead custom adapters take over your already perfected shipping process, oversee it, and reduce some of the company's workload. Custom developers are a step up from adapters and offer innovation while overseeing shipping. Remember that when your company chooses outsourcing, higher prices will automatically be paid. Shipping choices are more limited and the additional cost is charged to make the third party service profitable. Truckload transportation software removes these additional costs and ensures every shipping decision is beneficial to your company and not someone else's.

Truckload Transportation Software: A More Innovative Approach

Truckload transportation software is affordable and more convenient. There are no additional charges added to carrier fees. All pricing quotes are direct and concise. No options are withheld due to preference and your company gets the best shipping choices every time. Outsourcing can remove innovation from the complete shipping picture. Logistics applications are as innovative as possible. Freight optimization is performed to ensure the most is gotten from each freight load. Easy route selection offers the most accurate and timely deliveries. In essence, you take control of shipping and become the ultimate logistics provider.