Link Exchanges or Business Development Strategy

Viewing the ever growing issue and concern of Link Exchanges and the method by which they are being performed, I can clearly say to every white hat SEO consultant that WE HAVE A PROBLEM.

I myself as a manager in several organizations receive my share of irrelevant and sometimes incorporating changes of link invitations from companies / organizations that have absolutely no relevance to my area of ​​business and / or complementary industry. I am always amazed that those companies portrays them in such a poor manner.

The Common Method

It is a known fact that links are a major concern for every site owner or SEO consultant looking for better rankings and higher PR. Today site owners and even some SEO consultants do not care where they get the links, sending thousands of e-mails through automated programs to whichever company / website that comes across their path. These companies work on a pure statistical assumption that out of all these thousands, few individuals will agree to the exchange.

The problem with this method is that most of us today regards Link Exchange as nothing more than another form of spam. This results in a built up resistance in cooperation to take part in a Link Exchange program as it may indicate your website as a non professional website.

I believe that part of the solution to this problem is for anyone who is looking for SEO consulting to take better care as to who he / she chooses and to take some involvement in the process of his / her company's representation to the world.

Link Exchanges as a Business Development Strategy

After years of conducting Link Exchange activity for my business and those of my clients I started noticeing the effect this program brought to my clients. I further surprised how we could create a more organized and thought-out effect from the beginning.

The Effect: The effect that started to happen for my clients was that slowly but surely they were gaining international contacts and forming business relationships with distant partners, thus enabling them easier access to their local clients and free promotion of their name. It also brought activity into their circle of contacts and other business associates. That of course led to formal relations which evolved into a full international network with a sole existence to serve the respected clients of the international network's members.

Creating the Effect

The development from this point was very natural, as it was logical to assume as a multilateral SEO expert that the bridging between cultural differences and forming the same kinds of relationships with local companies and in their own language will add to the tremendous strength of this business possibility. This is exactly what we did, realizing that giving time and attention to the type of companies you are contacting and industries you are targeting is imperative to the success of your Link Exchange campaign.

Many times I have heard that Link Exchanges work on statistics and the more you send the more links you will have. This theory may be true but the quality of the link is affected by this method, and not to mention the constant depletion of the internet resources such as SERP and directories while e-mailing in ignorance.

You will get more links and much more directed traffic and generated business if you take time and thought to the quality of your Link Exchange program. This had taken a remarkable effect for all the companies I consult and work with and will have the same effect for you.

Another excellent way to broaden the Link Exchange program is to contact the most desirable of exchanges and explain the idea of ​​business development opportunities that may be involved in such an exchange.

Conclusion

To summarize my thoughts and experience on the matter, the link exchange program will stop having a negative effect on the SEO industry, if professionals and non professionals will give the time and attention this major issue records.

I believe that with the simple and familiar advice I have passed along with this short article, there is great potential to create healthy Link Exchange programs where users will truly benefit from the links posted on ones website. Do not forget this is the first and primary reason for the Link Exchange program to exist and why it is effecting your ranking in such a different way.

Truckload Transportation Software – Take Charge of Company Shipping Processes

Production and manufacturing companies rely on their shipping processes to be reliable. They ship high volumes of products to destinations all over the country. Their main goal is to make money through product sales. Shipping plays a part in the amount of profit a company keeps from their sales. The more money a company spends on shipping, the less profit they make. This may seem like a fairly obvious statement; however, many companies spend far more money than they have to for this process. Payroll is commonly the first place a company looks at to cut costs and improve profits. For manufacturers, shipping is one of the highest company budget costs. Choosing the wrong logistics expert can increase these costs and leave your business even less profitable. Some companies hire an entire group of people to handle shipment logistics internally. Not every business can afford this option and thankfully there are other less cost alternatives to choose from. The two other choices for logistics support are third party outsourcing and truckload transportation software. Both have separate benefits and drawbacks.

Alternative Choices to Truckload Transportation Software

There are varying types of logistic support providers. Standard logistic providers are lower in cost when compared to other types. Third party logistics is not the main part of their business. Standard providers are better when you need to perfect a particular piece of the shipping process. If your company needs solutions provided to improve the entire process or comprehensive help, these outsource providers are a waste of money. Service developers take the process a step further and are experienced third party logistics providers. They attempt to find solutions that add value to your company. These can be things such as shipment tracking and cross-docking. Service developers are limited in expertise and may not be able to offer the most innovative resolution. Custom adapters are another company option for outsourcing. These providers are equipped to take care of shipping completely. They do not offer new and innovative solutions. Instead custom adapters take over your already perfected shipping process, oversee it, and reduce some of the company's workload. Custom developers are a step up from adapters and offer innovation while overseeing shipping. Remember that when your company chooses outsourcing, higher prices will automatically be paid. Shipping choices are more limited and the additional cost is charged to make the third party service profitable. Truckload transportation software removes these additional costs and ensures every shipping decision is beneficial to your company and not someone else's.

Truckload Transportation Software: A More Innovative Approach

Truckload transportation software is affordable and more convenient. There are no additional charges added to carrier fees. All pricing quotes are direct and concise. No options are withheld due to preference and your company gets the best shipping choices every time. Outsourcing can remove innovation from the complete shipping picture. Logistics applications are as innovative as possible. Freight optimization is performed to ensure the most is gotten from each freight load. Easy route selection offers the most accurate and timely deliveries. In essence, you take control of shipping and become the ultimate logistics provider.

Local SEO Industry: Current Status and Future Projections

What Is SEO?
This is a common question that most people especially those who are either new or not familiar with online marketing might be asking. SEO stands for search engine optimization. In layman's language, it the process of capturing traffic from the search engines such as Google listings. Through this read, I am going to give you facts about the SEO business, current market status of SEO as well as the future projections in this field.

The Major SEO Players
Like any other industry in the world, the online SEO business has its players. This includes SEO local tools providers such as small digital agencies, SEO free lancers and web-designers among others.

Returns for SEO Players
The major reason as to why people get into business is to profit and expand their economic status. In the field of SEO business, the rates of returns are promising. This is because a recent research on SEO returns for a period of 12 months shows that at least all the players had something to take home. However, the returns are varying depending on a players' hardwork and skills in the field. For example, according to this research, 34% of the interviewed SEOs said they received an amount less than $ 30,000 while another group of respondents, 17% said they received returns that were above $ 500,000.

From the above statistics, it is evident that the size of an organization played a role in the determination of the amount of returns received. It beats logic for one to expect a large organization to receive low amounts of returns and vice versa. In addition, the presence of part time SEOs as well as the entry of newbies into the market could have let the low rates of turnover due to low operation capacity. However, it is hard to predict the course the SEO market is likely to take due to lack of clear shift in SEO earnings since the year 2011. However, the demand for local SEO services seems to be growing day in day out and this is appealing more players theseby tightening the competition among SEO service providers.

The Emerging Issues with the Current SEO Returns
With the above distribution of returns, several questions emerge. This includes the following:

• From the statistics, a large percentage of SEOs receive a low income something that suggests low pricing of SEO services.
• It is also possible that small and medium businesses do not understand the value of SEO services provided to them.
• The low SEO income earners, those who received less than $ 30,000 annual returns are also being doubted if they can provide quality services while earning that low.
• It is also unknown if most SEOs will still be in operation if their income remains static.

The Current SEOs Income Per Customer
Just like the annual SEO returns, SEO income per customer also varies. This is because there are those clients who would pay less than $ 100 a month while others will pay more than $ 5000 a month. This variation in income per client can be attributed to the type of services provided as well as the depth of services. The size of business a client is seeking SEO services for also play a role in determining the amount to be charged. For example, small businesses are charged less simply because their requirements are much smaller as compared to large multi-location franchise businesses.

Research also shows that some SEO service providers operate on high volume basis. Such SEOs provide simple SEO services at very low monthly rates. As a result, such SEO service providers end up having a high customer churn with a large dedicated network of sales team.

Similarly, some SEO service providers provide services that are more comprehensive in a much more professional manner customized according to the client theby leading to a low number of clients.

Due to the above statistics, it there becomes essential for any SEO service provider in the current market to operate in a manner that matches his / her setup.

Handling Capacity of the Modern SEOs
Currently, SEOs are handling more clients as compared to the previous years. Statistics show that about 40% of the SEOs in the market handle at least 11 clients while 23% SEOs handle at least 21 clients. Such large numbers of clients to handle lead to more audits to be done, lots of tasks, research, reports and even more calls from the clients to be attended to. The high numbers of clients also demand a high level of efficiency so that the clients can be assured of quality services.

Market Structure for Most SEOs
SEOs have been using several marketing techniques to promote their businesses. Offline marketing channels such as word of mouth has been cited by most SEOs as the most effective marketing technique. This can be attributed to the trust level, business reputation as well as relationships build during the offline campaigns.

Alongside offline marketing, SEOs also practice online marketing such as the use of LinkedIn and social media. However, most SEOs have cited LinkedIn as the best option as compared to the social networks because it is better placed for lead generation and networking.

Services Offered by SEOs
Majority of the SEO players offer onsite optimization with 91% of the SEOs practicing this. Google+ optimization has also a good number of SEOs practicing it as 86% claimed to be offering this service to their clients. For affiliate marketing, only a small percentage (11%) of SEOs are offering this service to their clients.

Other services offered by SEOs:

• Content creation / optimization
• Link building
• Citation building
• Social media marketing
• Website development
• PPC
• Mobile site development
• Video marketing and mobile marketing.

The most demanded service by SEO clients is onsite marketing, while the least demanded service is affiliate marketing. The other services are somehow averagely demanded. However, most small and medium businesses do not understand the opportunities that video and mobile marketing can unlock to them and therefore tend not to use these services. SEOs therefore need to educate their clients on these marketing channels so that they can go for them.

When asked about the online SEO services SEOs feel effective, 82% of them said that the General search is the most effective for generating leads. Local search appears to be the second best after 62% of the respondents in an SEO survey voted in its favor. PPC is the 3rd with 53% while social media is the 4th with 26%. Daily deals appear to be an appealing to most SEOs because only 1% voted in favor of it.

Tedious SEO Tasks
55% of the current SEOs in the market find link building to be the most tedious and time-consuming work. Others, although 15% only believe that content writing is the most tedious and time consuming task among all the tasks they do. It therefore emerges that to the 55% who find link building tedious, this task is also boring to them.

Future Projections
This is an outline of what we expect in the near future as far as SEO business is of concern.

Expansion of SEO Businesses
Compared to the previous years, SEO businesses has been growing and expanding steadily. Most SEOs (about 93%) are not only optimistic about expanding their businesses, but are also expecting to grow their business. In what seems to be a determined move to grow their businesses, most SEOs (82%) are willing to recruit more staff members so as to realize their desired levels of growth.

The social media is also expected to grow and be more effective even than the local directories. This is because most SEOs believe that social media can perform better because of recommendations from friends. Mobile usage is also expected to grow further and become relevant for local businesses.

Upsurge of Confidence in SEO Business
Unlike other businesses, the SEO business is showing a positive growth of confidence among the players. Despite this being a dynamic and innovative industry, most SEOs are still willing to recruit more staff to help drive their businesses ahead. 84% of the sampled SEOs in the SEO research are also optimistic that the SEO business is going to be more profitable starting this year 2013.

Confidence is also running high that if the SEO players increase the understanding of SEO / social among the business owners they serve in future, they will not only increase the business owners' rate of investment, but also make them transfer their marketing budgets from other channels to the digital channels.

Investing in an Apartment Building

One of the most important decisions we will all make is to choose where to live. While some people would rather own their own property, others prefer to rent. However, there are also people who both rent and own their properties at the same time. They live in the apartment building they manage and rent out the rest of the apartments. Finding the best place to live in is a serious task which requires proper research and background information.

What is the latest in hip are renovated farmhouses which have been separated into many apartments. This way the residence might look like a big old house from the outside as it has one main entrance but from the inside you can see that the house is split into separate apartments. From my point of view investing in buying a renovated house is a great business decision. Usually the mortgage is cheap so consider taking one in order to realize this great business plan. Not only will you be able to pay back the mortgage but you will also make a profit from the income you will receive monthly from the renters.

A more traditional apartment building is a large square one with long hallways on each floor and many identical apartments. Some people consider living in such a building an adventure but a risky one. The traditional apartment building has three stories and from fifteen to thirty apartments. Of course, living on any level has its own pros and cons. In case you live in a lower level apartment you will hear your upstairs neighbor's footsteps. If your neighbors have above kids then it could get quite noisy. Thus, it might be better to live in the upper level of a building, though you will have to climb stairs or take an elevator to get to your home. The worst case scenario is to live in a middle apartment in a large apartment building as not only will you have noise from above and below but you will also have to climb the stairs or use lift, as well.

You should not get confused or worried when it comes to choosing the right place to live. You can find the right apartment building which will be comfortable and inexpensive if you do a meticulous research and get some background information.